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Why Berlitz Deutschland GmbH embraced TOEIC® Online
Since March 2024, Berlitz, an official ETS partner, has made the strategic decision to transition to the online version of the TOEIC® Listening and Reading test. This shift reflects Berlitz’s commitment—both as a language school and a language testing center—to modernize its services while meeting the evolving expectations of candidates and institutions. We spoke with Theresa BROX, the project lead for this transition, to learn more about this development and the benefits observed.
A need for flexibility and efficiency
Before this transition, TOEIC tests were administered in a paper-and-pencil format —a reliable method but one that presented challenges as candidate registrations increased. Finding a more flexible and manageable solution became essential to meet this rising demand.
Switching to the online version has allowed Berlitz to simplify test organization, improve registration tracking, and provide a smoother, more efficient experience for candidates.
We decided to integrate the online version of the TOEIC Listening and Reading test into our portfolio to gain better visibility on scheduling and managing upcoming test sessions.
An optimized experience for candidates
Feedback from candidates has been overwhelmingly positive. One of the key advantages of this solution is the improved testing conditions. “Each candidate uses a dedicated headset to listen to the audio, ensuring optimal sound quality,” notes Ms. BROX.
Registration is now more flexible, allowing candidates to sign up for the test session up to three days in advance, making scheduling easier. Additionally, the test is now taken on a computer or tablet, offering a more modern and accessible experience. The online version also provides significant geographical flexibility, enabling Berlitz to reach a wider audience.
A strategic choice for the future
The introduction of online testing addresses a growing demand for more flexible assessment solutions, particularly from professionals and institutions. “The TOEIC Listening and Reading online test allows us to offer a tailored solution for any individual need,” adds Ms. BROX.
This strategic decision aligns with Berlitz’s commitment to adapting to market trends and meeting the expectations of an increasingly digitalized clientele.